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The Wonderland Visual Guidance System / Visual guide

The Wonderland Visual Guidance System
The Wonderland Visual Guidance System

Discipline: Communication

Qualified
for the Final Jury

The Wonderland Visual Guidance System
The Wonderland Visual Guidance System
The Wonderland Visual Guidance System
The Wonderland Visual Guidance System

Discipline: Communication

Qualified
for the Final Jury

Wonderland is a miniature urban community built above a metro station. In Wonderland, the visual guidance system expresses the idea of a future intelligence, where future life is creates an artistic conception of sky. The main logo, suspending in the air, evokes a hazy cityscape shielded by clouds and fogs, seen from afar. This is the leitmotif of Wonderland. Concise in shape, the main logo is encased in silver to reflect the future and highlight the young and vibrant nature of the city built over the metro.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Vanke

Vanke Hangzhou
Hangzhou, China

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Design

Zesion Design

Zesion Design
Shanghai, China

Jie Zhou, Jian Chen

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