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Follow the Shadow Signage System Design / Wayfinding and signage

Follow the Shadow Signage System Design
Follow the Shadow Signage System Design

Discipline: Communication

Follow the Shadow Signage System Design
Follow the Shadow Signage System Design
Follow the Shadow Signage System Design
Follow the Shadow Signage System Design
Follow the Shadow Signage System Design

Discipline: Communication

The inspiration for this design comes from light, shadow and tranquility. The signage system for the Xiuyin Cuiyuan community emphasizes the combination of light and shadow. The groove pattern and translucent material enable it to emit a soft linear light. The light casts different shadows in different areas and at different times, conveying a sense of tranquility similar to shady trees, which is consistent with the architectural style of the community. The main signage has simple and unified colors, is free from complicated craftsmanship, and serves as a guide to a tranquil space, echoing the building and the main logo.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government

Client / Manufacturer

Vanke

Vanke Hangzhou
Hangzhou, China

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Design

Zesion Design

Zesion Design
Shanghai, China

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