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The design of this liquor packaging for "Chuanshanyan Wine Cellar" relies on design elements to express premium quality and "Shengde Ruoyu,” which in Chinese means a virtuous and modest gentleman always looks simple in appearance. The packaging draws from this leitmotif through its simple lines with its simple and atmospheric design style. We use the irregular rock rings of Chuanshan rock to build a spherical bottle body, and then carve Guilin's unique scenic spots. Another feature is the outstanding mountain shaped bottle top, which shows the wonders of Guilin's mountains and rivers, and also highlights the difference of wine texture and design.
Guilin ChuanShanYan Cellar
Shenzhen Sungoo Brand Design Co., Ltd.
Muqiang Fu, Jingsong Lin