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Chuanshanyan wine cellar / Liquor packaging

Chuanshanyan wine cellar
Chuanshanyan wine cellar

Discipline: Packaging

Chuanshanyan wine cellar
Chuanshanyan wine cellar
Chuanshanyan wine cellar
Chuanshanyan wine cellar
Chuanshanyan wine cellar

Discipline: Packaging

The design of this liquor packaging for "Chuanshanyan Wine Cellar" relies on design elements to express premium quality and "Shengde Ruoyu,” which in Chinese means a virtuous and modest gentleman always looks simple in appearance. The packaging draws from this leitmotif through its simple lines with its simple and atmospheric design style. We use the irregular rock rings of Chuanshan rock to build a spherical bottle body, and then carve Guilin's unique scenic spots. Another feature is the outstanding mountain shaped bottle top, which shows the wonders of Guilin's mountains and rivers, and also highlights the difference of wine texture and design.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Guilin ChuanShanYan Cellar

Guilin ChuanShanYan Cellar
Co., Ltd.
Guilin, China

Design

Shenzhen Sungoo Brand Design Co., Ltd.

Shenzhen Sungoo Brand Design Co., Ltd.
Shenzhen, China

Muqiang Fu, Jingsong Lin

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