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Meijianghe / Liquor packaging

Meijianghe
Meijianghe

Discipline: Packaging

Meijianghe
Meijianghe
Meijianghe
Meijianghe
Meijianghe

Discipline: Packaging

The packaging design for Meijianghe shines a spotlight on the spirit's ecological credentials and the beauty of the Chinese tradition of liquor brewing. The designers looked to Sungoo's depiction of postmodernism in creating the bottle shape. They also incorporated several elements from the distiller's corporate identity, such as the mountain-shaped hole and negative space in the center of the bottle, the ecological dark green palette, and illustrations and lettering in gold block printing.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Gulinshexiang Liquor Co., Ltd.

Gulinshexiang Liquor Co., Ltd.
Luzhou, China

Design

Shenzhen Sungoo Brand Design Co., Ltd.

Shenzhen Sungoo Brand Design Co., Ltd.
Shenzhen, China

Muqiang Fu, Jingsong Lin

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