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The packaging design for Sanhua Liquor starts with the original and highly familiar "Lijiang Green" illustrations as its creative starting point. A high-key use of color and the beauty of the illustrations combine to lend the distiller a more distinctive overall brand identity. The fresh colorful design also more easily attracts consumer attention and establishes brand recognition compared to the typically more industrial packaging for this type of product that usually relies on a black and white palette,
Guilin ChuanShanYan Cellar
Shenzhen Sungoo Brand Design Co., Ltd.
Muqiang Fu, Jingsong Lin