Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Sanhua / Liquor packaging

Sanhua
Sanhua

Discipline: Packaging

Sanhua
Sanhua
Sanhua
Sanhua
Sanhua

Discipline: Packaging

The packaging design for Sanhua Liquor starts with the original and highly familiar "Lijiang Green" illustrations as its creative starting point. A high-key use of color and the beauty of the illustrations combine to lend the distiller a more distinctive overall brand identity. The fresh colorful design also more easily attracts consumer attention and establishes brand recognition compared to the typically more industrial packaging for this type of product that usually relies on a black and white palette,

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Guilin ChuanShanYan Cellar

Guilin ChuanShanYan Cellar
Co., Ltd.
Guilin, China

Design

Shenzhen Sungoo Brand Design Co., Ltd.

Shenzhen Sungoo Brand Design Co., Ltd.
Shenzhen, China

Muqiang Fu, Jingsong Lin

Go to profile