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The “Green Leader Program” notebook is a conference present designed for the certification authority of China’s green home furnishing brands. To convey the concept of an eco-friendly home to the audience, we used the idea of gradients as the core concept. Colors are gradients from green to gray, stepped structures allow you to see through to the back cover; using the perspectives of graphic gradient, color gradient, spatial gradient, and structural gradient, we explain the gradual process of going from chaos to order.
Red Star Macalline
Zhejiang University of
Finance & Economics
Jianhua Dong (Design Director and Designer)