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Today Happiness / Branding

Today Happiness
Today Happiness

Discipline: Communication

Qualified
for the Final Jury

Today Happiness
Today Happiness
Today Happiness
Today Happiness
Today Happiness

Discipline: Communication

Qualified
for the Final Jury

"Xi" has been a Chinese term of congratulations for thousands of years. It is appropriate at some of the most important events in one's life, such as marriage and joining a new family. Today, Happiness puts forward the brand proposition of "everything should be celebrated and everything should be happy", which uses the symmetrical form of Chinese poetry, meaning "life is full of joy, live with openness". The brand extends its product series from the three aspects of symbolization of "happiness": life, attitude and philosophy of life, and makes traditional culture appear in new forms by means of video, music and digital experiences.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Guangzhou Ziqiao Culture Media

Guangzhou Ziqiao Culture Media
Co., LTD
Guangzhou, China

Design

EBENZ Branding Solution Co., Ltd

EBENZ Branding Solution Co., Ltd.
Guangzhou, China

Qin Zhen, Feng Ligeng, He Da, Yuan Yuan, Li Binglin, Mo Meiyin, Chen YIngying, Mai Tinghui

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