Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
"Xi" has been a Chinese term of congratulations for thousands of years. It is appropriate at some of the most important events in one's life, such as marriage and joining a new family. Today, Happiness puts forward the brand proposition of "everything should be celebrated and everything should be happy", which uses the symmetrical form of Chinese poetry, meaning "life is full of joy, live with openness". The brand extends its product series from the three aspects of symbolization of "happiness": life, attitude and philosophy of life, and makes traditional culture appear in new forms by means of video, music and digital experiences.
Guangzhou Ziqiao Culture Media
EBENZ Branding Solution Co., Ltd.
Qin Zhen, Feng Ligeng, He Da, Yuan Yuan, Li Binglin, Mo Meiyin, Chen YIngying, Mai Tinghui