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Fashion Diet / Sustainable Fashion

Fashion Diet
Fashion Diet

Fashion diet is a service that motivates you to bring a behavioural change towards clothing consumption.This diet focuses on starting a movement amongst people who are conscious of their carbon footprint.The app intervenes on three touch points:
1) when you buy(new) 2) when you use(existing clothes) 3) when you end it(end-life of clothing)
People go on a fashion diet to consume less, to re-use existing clothes with simple methods of mix and match and customisation.It enables an individual to become aware of their clothing habits and bring a behavioural change by taking tiny steps in this direction of reduce, repair, reuse and recycle.



København, Denmark

Pooja Pawwar,
Copenhagen Institute of Interaction Design