Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Fashion diet is a service that motivates you to bring a behavioural change towards clothing consumption.This diet focuses on starting a movement amongst people who are conscious of their carbon footprint.The app intervenes on three touch points:
1) when you buy(new) 2) when you use(existing clothes) 3) when you end it(end-life of clothing)
People go on a fashion diet to consume less, to re-use existing clothes with simple methods of mix and match and customisation.It enables an individual to become aware of their clothing habits and bring a behavioural change by taking tiny steps in this direction of reduce, repair, reuse and recycle.
Copenhagen Institute of Interaction Design