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Telekom - New Sound Identity / New sound logo and functional sounds

Telekom - New Sound Identity
Telekom - New Sound Identity

Discipline: Communication

Telekom - New Sound Identity
Telekom - New Sound Identity
Telekom - New Sound Identity
Telekom - New Sound Identity

Discipline: Communication

Deutsche Telekom became a pioneer in audio branding in 1999 with the introduction of its sound logo. Today, over 60 percent of Europeans associate the jingle with our brand. For its 20th anniversary, we modernized our sound logo, giving it more nuances and a wider audible frequency range. The result: a completely new sound, yet one based on the familiar. It creates the perfect basis for a growing number of functional sounds that enhance the presence of our brand in a variety of products. Telekom expands its sound identity, making it "ready" for customer experiences in an increasingly digitalized world.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User

Deutsche Telekom raises the bar in audio branding in a world that relies on digital communication. Different functions such as greeting, connecting or messaging are assigned variations of its sound logo timbre created over two decades ago. This is the future of sound communication!
Gold Statement
Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

Klangerfinder GmbH & Co KG

Klangerfinder GmbH & Co KG
Stuttgart, Germany

Design

S12 GmbH

S12 GmbH
München, Germany