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DIGITAL LOVER / Credit card branding

DIGITAL LOVER
DIGITAL LOVER

Discipline: Communication

DIGITAL LOVER
DIGITAL LOVER
DIGITAL LOVER
DIGITAL LOVER
DIGITAL LOVER

Discipline: Communication

Digital Lover is a new product from Hyundai Card for digital natives that was launched in February 2020. The product offers more benefits focused on digital streaming services—Netflix, YouTube, etc. Customers can also choose from four designs to suit their personal tastes. Hyundai Card interpreted those who enjoy their lifestyle in the online world as space travelers and therefore decided to theme its designs around outer space. The four different card designs, Jean Crush, Rusty Robot, StarBomb, and Foggy Planet, were created to be suitable for the digital payment environment.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Card

Hyundai Card
Seoul, South Korea

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Design

Hyundai Card

Hyundai Card
Seoul, South Korea

Designed by Richard Ahn, Munhwa Kim, Mijung Kim, Sanga Lee, Seokyong Shim of Design Lab for Hyundai Card

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