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Happy & Healthy / Healthy life service for the elderly

Happy & Healthy

Discipline: Service Design

Qualified
for the Final Jury

Happy & Healthy
Happy & Healthy
Happy & Healthy

Discipline: Service Design

Qualified
for the Final Jury

"Happy & Healthy" is a cross-border retail and service brand of the healthy life service for elderly people. The brand takes "providing personalized and optimized products, social shopping experience and empathy service for the elderly" as its value proposition. Considering the needs of elderly people and the business demands of stakeholders, it rebuilds the front and back platform supply chain and big data service links. Through multiple touch-point designs, the user experience is optimized.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.

China Resources Sanjiu Medical
& Pharmaceutical Co., Ltd.
Shenzhen, China

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Design

GRAPHIC DESIGN+THE GUANGZHOU ACADEMY OF FINE ARTS

Guangzhou Academy of Fine Arts
Guangzhou, China

Ding Xiong, Liu Shan, Nin Jing, Zhou Wenjie, Ran Min

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Design

Fuxi Lab of China Resources Sanjiu

Fuxi Lab of China Resources Sanjiu
Shenzhen, China

Wang Liang, Duan Hongli, Xu Mengzhen