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iF SOCIAL IMPACT PRIZE

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cry parking / Branding

cry parking
cry parking

Discipline: Communication

cry parking
cry parking
cry parking
cry parking
cry parking

Discipline: Communication

This specially curated exhibition deals with the current problem of negative emotions and social intolerance among young people on the internet by focusing on the design background. The logo features the letter P for parking lot and the shape of a teardrop, representing negative emotions. It expresses the idea that there is a place to park emotions anytime, anywhere. The font is squashed, deformed, dense, and large, similar to a traffic sign. It recreates the harshness of street life, expressing the negative emotions and despair of young people who have recently been affected by extreme stress. Materials featuring the logo have received a lot of attention caused created a strong response.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Other target groups: youth

Client / Manufacturer

Tencent we all mess up

Tencent we all mess up
Guangzhou City, China

Design

xiexie design

xiexie design
Dongguan City, China

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