Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SOFDERN Home Café Series / Kitchen appliances

SOFDERN Home Café Series
SOFDERN Home Café Series

Discipline: Product

SOFDERN Home Café Series
SOFDERN Home Café Series
SOFDERN Home Café Series
SOFDERN Home Café Series
SOFDERN Home Café Series

Discipline: Product

The SOFDERN Home Café Series is a set of small domestic appliances that comprises six products: an electric kettle, a toaster, a coffee maker, a whisk, a hand blender, and a mincer. The series has a soft and modern appearance that blends beautifully into any kitchen setting. The six appliances are the perfect little helpers; their design and convenient functions make cooking easier and more enjoyable, rendering them indispensable for everyday kitchen chores. Users will never want to do without them again.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: firstly listed in China and then promoted to overseas markets such as Asia and Europe

  • TARGET GROUPS Consumer / User, Specific sub-group: can captivate various ages with convenient usability, reasonable prices, and modern exterior design

Client / Manufacturer

Midea Group

GD Midea Consumer Electric MFG.
Co., Ltd.
Foshan, China

Go to profile
Design

Midea Group

GD Midea Consumer Electric MFG.
Co., Ltd.
Foshan, China

Jeongmin Jo, Tong Ying, Feng Yan, Guo Yuqaing, Song Ying

Go to profile