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SBS 30th Anniversary Branding / Broadcasting promotion design

SBS 30th Anniversary Branding
SBS 30th Anniversary Branding

Discipline: Communication

SBS 30th Anniversary Branding
SBS 30th Anniversary Branding
SBS 30th Anniversary Branding
SBS 30th Anniversary Branding
SBS 30th Anniversary Branding

Discipline: Communication

The content created by SBS, a terrestrial channel in South Korea has played a role as a window for comfort and communication and a creative playground in the daily lives of Korean viewers for the last 30 years. The concept of "Between Life and Fantasy" was expressed by placing minimal molding graphic elements on traditional content platforms, visualizing the passage into a world of fantasy and truth that elicits a range of human emotions. We created a visual language to capture past moments and generate multi-faceted images of SBS‘s powerful and unforgettable storytelling.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SBS Media Group

SBS
Seoul, South Korea

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Design

SBS Media Group

SBS
BRAND DESIGN TEAM
Seoul, South Korea

Ji Young Lee (Creative Director), Sun Ho Shin, Hyun Jung Joo, Dong Uk Choi, Sang Joon Hwang (Designer)

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