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Anker Innovation Gift Wrap Four Piece Set / Gift box packaging

Anker Innovation Gift Wrap Four Piece Set
Anker Innovation Gift Wrap Four Piece Set

Discipline: Packaging

Anker Innovation Gift Wrap Four Piece Set
Anker Innovation Gift Wrap Four Piece Set

Discipline: Packaging

This elaborate gift box was designed for employees of Anker Innovations to celebrate the traditional Chinese Dragon Boat Festival. The box incorporates numerous iconic symbols of the holiday, such as waves of water and the dragon boat race, along with and images of an elephant, a bird, and shells. These are combined with the company's mascot in an aesthetic, engaging pop-up cutout that unfolds during unboxing. The designer tries to create a mystery treasure hunt experience. The paper cutout also can then be reused as a bright decoration at home or in the office.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Oceanwing Smart Innovation

Anker Innovations Limited
Shenzhen, China

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Design

Oceanwing Smart Innovation

Oceanwing Smart Innovation Co., Ltd.
Shenzhen, China

Xin Xin, Tingxing Wang, Daiting Xu, Jintao Li, Xuefeng Bai

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