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Hengshui Laobaigan Zodiac rat memorial wine / Liquor packaging

Hengshui Laobaigan Zodiac rat memorial wine
Hengshui Laobaigan Zodiac rat memorial wine

Discipline: Packaging

Qualified
for the Final Jury

Hengshui Laobaigan Zodiac rat memorial wine
Hengshui Laobaigan Zodiac rat memorial wine
Hengshui Laobaigan Zodiac rat memorial wine

Discipline: Packaging

Qualified
for the Final Jury

This packaging design pays tribute to traditional Chinese Zodiac culture with a bottle in the shape of the Rat. Both ceramic bottle and box are made of high-quality materials that express luxury and an upscale sensibility. A stable handle on the top allows for secure, easy carrying. Unboxing is also an event: the outer wooden box opens out like a cabinet to reveal an ornate rat sculpture on a horizontal bottle base. The rate holds a treasure, a gesture meant to wish the user wealth and prosperity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hebei Hengshui Laobaigan

Hebei Hengshui Laobaigan
Liquor Industry Co., Ltd.
Hengshui, China

Design

Shenzhen Xiangjuyuan

Shenzhen Xiangjuyuan
Packaging Products Co., Ltd.
Shenzhen, China