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Taiwan Design Expo in Pingtung created the world's largest design supermarket, SUPER SOUTH . The Super Policy poster display is part of the exhibition, with the goal of promoting the nine principal policies of Pingtung County Government. The idea of Super Policy was inspired by the ubiquitous flyers in Taiwanese supermarkets, which subtly transform dull government documents into colorful advertisements and draw in visitors to read the policies. All the typography in the posters are hand written, just like the signs in traditional markets.
Pingtung County Government
Mengdom Design Lab
Creative Director: Meng Chih Chiang Art Manager: Chi-Chun Chang Illustrator: Daya Chang Designer: Sunday Huang Photographer: James Lin