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Super Policy / Poster series

Super Policy
Super Policy

Discipline: Communication

Super Policy
Super Policy
Super Policy
Super Policy
Super Policy

Discipline: Communication

Taiwan Design Expo in Pingtung created the world's largest design supermarket, SUPER SOUTH
. The Super Policy poster display is part of the exhibition, with the goal of promoting the nine principal policies of Pingtung County Government. The idea of Super Policy was inspired by the ubiquitous flyers in Taiwanese supermarkets, which subtly transform dull government documents into colorful advertisements and draw in visitors to read the policies.
 All the typography in the posters are hand written, just like the signs in traditional markets.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Public Sector Government, Specific sub-group: Resident of Pingtung County, Taiwan

Never before have boring governmental policies been presented in such a charming way. Dry information has been transformed into colorful advertising posters accessible to all. This is policy communication rethought and perfectly executed, like the signs of a traditional market. A new gold standard in official communication.
Gold Statement
Client / Manufacturer

Pingtung County Government

Pingtung County Government
Pingtung, Taiwan

Design

Mengdom Design Lab

Mengdom Design Lab
Taipei, Taiwan

Creative Director: Meng Chih Chiang Art Manager: Chi-Chun Chang Illustrator: Daya Chang Designer: Sunday Huang Photographer: James Lin

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