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This TV is designed to communicate ultimate picture quality combined with flagship audio reproduction visible in the Bowers & Wilkins (B&W) engineered sound solution. The unique, minimal stand archetype communicates the ultimate in TV speaker technology, a visible central tweeter enhances the audio performance whilst visually communicating B&W sound quality. The challenge was balancing flagship picture and sound performance with a design that fits into modern homes. The bespoke Kvadrat speaker fabric is a clear link to modern furniture trends whilst the metal micro-mesh material introduces fresh and standout technical performance design cues.