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This TV is designed to communicate ultimate picture quality combined with a high-end audio reproduction in the Bowers & Wilkins “Engineered Sound Base”. The unique, minimalist stand architecture communicates the ATMOS speaker technology combined with the visible central tweeter that enhances the audio performance and visually communicates the incredible B&W quality. The main design challenge was to balance top-of-the-range technology and high-end performance with a design that fits into modern homes. The Kvadrat speaker fabric is a clear link to modern furniture trends whilst the metal micro-mesh material introduces standout technical performance design cues.