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Nanjing Lishui Wuxiang Mountain Place Branding / Corporate identiy/branding

Nanjing Lishui Wuxiang Mountain Place Branding
Nanjing Lishui Wuxiang Mountain Place Branding

Discipline: Communication

Nanjing Lishui Wuxiang Mountain Place Branding
Nanjing Lishui Wuxiang Mountain Place Branding

Discipline: Communication

Our mission is to create a cultural-oriented tourism brand. The ultimate goal was the comprehensive presentation of the new brand, using the image of Wuxiang Mountain, to show the harmonious development of the city, nature, and humans. Therefore, we developed an innovative workflow—creating a symbolic visual sign and a top-level design rich in “Synesthesia” around the local culture as a master plan to guide us. Such “Synesthesia” further led the design in the direction of various specialized areas, which is an interdisciplinary innovation that has given birth to a new kind of cultural tourism product.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Public Sector Government, Other target groups: Tourist

Client / Manufacturer

Wuxiang Mountain Management

Wuxiang Mountain Management
Committee
Nanjing Lishui, China

Design

HSH ART & DESIGN STUDIO

HSH Art & Design Studio
Shanghai, China

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