Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

RAWQUEST / Cosmetics packaging

RAWQUEST
RAWQUEST

Discipline: Packaging

RAWQUEST
RAWQUEST
RAWQUEST
RAWQUEST

Discipline: Packaging

RAWQUEST is about lifestyle beauty products that represent the user. The key issue in this packaging design was how to communicate the formulation's main ingredient, echinacea. Inspired by the story and color of the echinacea plant, the designers created distinctive and aesthetically shaped containers. The "Q" in RAWQUEST' was exaggerated to transform it into a logo symbol, which ultimately augments brand identity. The package graphics deftly and subtly use the colors and images of the echinacea plant, creating an empathic bond with consumers.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

LION KOREA

LION KOREA
Seoul, South Korea

Go to profile
Design

LION KOREA

LION KOREA
Design Team
Seoul, South Korea

Son Jong Seok, Chung Ji Young, Byeon Hye Ran

Go to profile
Design

FIFTY

FIFTY
Seoul, South Korea

Bae Moon Chan

Design

dfuze design

dfuze design
Seoul, South Korea

Park Sung Soo, Lee Jang Hyuk, Choi Chang Hyun, Kim Jie On