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New Year limited series / Rice cooker, electric lunch box, kettle

New Year limited series
New Year limited series

Discipline: Product

New Year limited series
New Year limited series
New Year limited series
New Year limited series
New Year limited series

Discipline: Product

This New Year's set consists of a one-person rice cooker, a one-person electric lunch box, and a one-person small-capacity folding kettle. We drew inspiration for the design of the rice cooker and lunch box from the traditional Chinese red envelopes exchanged on New Year's Day. The color palette is therefore red and gold, representing New Year's greetings and good luck. The rice cooker makes enough rice for one person, while the electric lunch box meets the needs of young people used to eating hot meals at noon by heating food to 70 degrees. The bento box is compact and easy to carry. The foldable kettle is small enough to pack in a suitcase and the perfect choice for business trips and leisure travel.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: China

  • TARGET GROUPS Other target groups: one-person Chinese young people

Client / Manufacturer

Midea Group

Foshan Shunde Midea Electrical
Heating Appliances Mfg. Co., Ltd.
Foshan, China

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Design

Midea Group

Foshan Shunde Midea Electrical
Heating Appliances Mfg. Co., Ltd.
Foshan, China

Guo Jiajia, Wu Di, Tang Wenwang, Xu Shoucheng

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