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DAWHO APP is a digital banking application providing mobile financial service based on customer needs anytime and anywhere. The unique aesthetic UI/UX design of it has successfully overturned the traditional visual image on financial products and service in Taiwan. In contrast to other competitors who use cute mascots as their brand identity for digital services, Dawho employs the Tai Chi visual (a black and white semi-circle symbolizing nature in Chinese) and a golden color to express a delicate, noble impression and a sense of intimacy. It is not just a financial service, but rather an entire experience with a pleasant mood and noble courtesy.