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SangSangUniv / Magazine

SangSangUniv
SangSangUniv

Discipline: Communication

Qualified
for the Final Jury

SangSangUniv
SangSangUniv
SangSangUniv
SangSangUniv
SangSangUniv

Discipline: Communication

Qualified
for the Final Jury

SangSangUniv. is the social contribution project for college students by KT&G. It provides classes on marketing, international volunteering, and event planning, and also programs and events of video production, musical activities, photography, and handcraft to college students. Its identity consists of a logotype and graphic motif created by transforming Hangeul letters of SangSangUniv. The design uses an RGB color space, but Pantone colors are used as well on exterior components and promotional materials.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Specific country/region: South Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

KT&G

KT&G ssuniv
seoul, South Korea

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Design

Onit Co., Ltd.

Onit Co., Ltd.
Seoul, South Korea

Creative director : Shin Ji-hee Art director : Wu In-hye Desinger : Yeo Ui-ju Son Yu-ri Yun Sol-ah Moon Sang-hee Song Chae-lim