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Bigbang Design has helped Domino's revamp its digital delivery service inside out. Based on thorough quantitative and qualitative research of the Chinese market, the designers found that delivery speed and visualization of the entire delivery process are the two leading factors affecting the NPS (Net Promoter Score) of a foodservice retailer. Based on these findings, the team conducted a convergent-to-divergent ideation cycle and settled on brand-oriented" and "fast" as the two key guiding principles. The result is this positive and highly rated digital service for Domino's Pizza.
Domino's Pizza China Co. Ltd