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A New Digital Delivery Service for Domino's Pizza / Digital delivery service app

A New Digital Delivery Service for Domino's Pizza
A New Digital Delivery Service for Domino's Pizza

Discipline: User Interface (UI)

Qualified
for the Final Jury

A New Digital Delivery Service for Domino's Pizza
A New Digital Delivery Service for Domino's Pizza

Discipline: User Interface (UI)

Qualified
for the Final Jury

Bigbang Design has helped Domino's revamp its digital delivery service inside out. Based on thorough quantitative and qualitative research of the Chinese market, the designers found that delivery speed and visualization of the entire delivery process are the two leading factors affecting the NPS (Net Promoter Score) of a foodservice retailer. Based on these findings, the team conducted a convergent-to-divergent ideation cycle and settled on brand-oriented" and "fast" as the two key guiding principles. The result is this positive and highly rated digital service for Domino's Pizza.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Domino's Pizza China Co. Ltd

Domino's Pizza China Co. Ltd
Shanghai, China

Design

Bigbang Design

Bigbang Design
Shanghai, China

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