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Creative Collaboration for LDF - 40th Anniversary / Artist and brand creative collaboration

Creative Collaboration for LDF - 40th Anniversary
Creative Collaboration for LDF - 40th Anniversary

Discipline: Communication

Creative Collaboration for LDF - 40th Anniversary
Creative Collaboration for LDF - 40th Anniversary
Creative Collaboration for LDF - 40th Anniversary
Creative Collaboration for LDF - 40th Anniversary
Creative Collaboration for LDF - 40th Anniversary

Discipline: Communication

The creative collaboration with Steven Wilson, a British artist, has been launched with a signature emblem and key visuals to celebrate the 40th anniversary of LOTTE Duty Free, one of the biggest duty-free retailer brands based in Asia Pacific. The project's entire journey toward a holistic brand experience was organized by Ascender Branding, a global design and brand consultancy. The range of key visuals has been used in the whole campaign, including on printed materials and in digital communication channels. The ideas have also been displayed throughout in-store graphics and applied to LOTTE's range of products and merchandise.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

LOTTE Duty Free 

LOTTE Duty Free 
Seoul, South Korea

Design

Ascender Branding

Ascender Branding
Branding & Consulting Agency
Kyeunggido, South Korea

Jae-kook Chagh Jei (Managing Director), Ye-Rim Lee Eryn (Graphic Designer)

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Design

Steven Wilson Studio 

Steven Wilson Studio 
London , United Kingdom

Steven Wilson (Creative Director & Project Manager), Ji-su Park (Designer)

Design

Ascender Branding

Ascender Branding Sydney
Sydney, Australia

Yuna Moon (Creative Director)

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Design

Daehong Communications

Daehong Communications
Seoul, South Korea

Yumi Jung (Project Manager)