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LOCAL HERO / Branding

LOCAL HERO
LOCAL HERO

Discipline: Communication

LOCAL HERO
LOCAL HERO
LOCAL HERO
LOCAL HERO

Discipline: Communication

‘LOCAL HERO’ is a social platform that turns raw materials from local producers into competitive products and connects them with consumers. They plan, design, marketing, manufacture, and distribute local farm produce. The key feature of the the ‘LOCAL HERO’ branding is a round oval and long lines, symbolizing ‘connection’. It’s a virtuous cycle that benefits the local community by inducing local consumption through a platform that lets consumers access local produce directly, which is otherwise only available in traditional markets. Various types of local produce are bundled into one brand for reliable delivery.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

KONA I

KONA I
Seoul, South Korea

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Design

KONA I

KONA I
Seoul, South Korea

Moon Ja kyoung, Cho Kyung won, Shin Su Ji, Han gil ja, Kim Gi Soo

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