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The digital solution provider iteratec has been given a complete brand launch. Its new brand identity focuses on the slogan “Developing Digital Champions”- and shifts the company's positioning from a classic IT service provider to a digital business transformation partner. The new brand design integrates a wide range of identicons (graphic icons): each one is individualized and stands for one of the brand’s employees. As the actual relaunch event took place during the Coronavirus pandemic, it was transformed from a live event into a virtual live event. The digital brand relaunch event is a perfect example of what the company now stands for.
Hannes Drensler (Creative Director) Nadine Gerloff (Art Director) Philipp Berger (Junior Designer)