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VIAGGIO AUTOMATIC GREEN / Wristwatch

VIAGGIO AUTOMATIC GREEN
VIAGGIO AUTOMATIC GREEN

Discipline: Product

Qualified
for the Final Jury

VIAGGIO AUTOMATIC GREEN
VIAGGIO AUTOMATIC GREEN
VIAGGIO AUTOMATIC GREEN
VIAGGIO AUTOMATIC GREEN

Discipline: Product

Qualified
for the Final Jury

Nostalgic times and classic designs: The VIAGGIO AUTOMATIC GREEN is inspired by Italian sports cars of the 1970s. The dial recalls a classic speedometer and focuses on the essentials: the time and date. This understatement continues in the aerodynamic case and buttery-soft leather strap. The handmade straps are produced by a manufacture in Italy and are naturally tanned by plants. At the heart of the VIAGGIO, the precise engine made by Japanese manufacturer SEIKO ticks away, its motor revealed by the glass bottom clearly displaying the engraved credo – LIVE THE MOMENTUM.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User, Specific sub-group: 30+, male

Client / Manufacturer

Temporex Lifestyle GmbH

Temporex Lifestyle GmbH
Essen, Germany

Design

Temporex Lifestyle GmbH

Temporex Lifestyle GmbH
Essen, Germany