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Rakuten Font Family / Font design

Rakuten Font Family
Rakuten Font Family

Discipline: Communication

Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family
Rakuten Font Family

Discipline: Communication

Rakuten provides more than 70 services around the world. We developed this new font family to express the uniqueness and diversity of the Rakuten Group while maintaining a sense of consistency among each of our services. These fonts are designed for use on Rakuten websites, apps, print, and other content. There are four font styles that allow us to select the font that best suits our message, opening up new avenues for more effective communication.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rakuten, Inc.

Rakuten, Inc.
Tokyo, Japan

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Design

Rakuten, Inc.

Rakuten Design Lab
Tokyo, Japan

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Design

Dalton Maag Ltd.

Dalton Maag Ltd.
London, United Kingdom