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The red toolbox is the Hilti brand icon the symbol that identifies construction professionals worldwide. The new toolbox generation forms the basis for the Hilti brands new, comprehensive design definition, giving the brand an identity that appeals to the customers emotions and maintains strict consistency between products, packaging and PoS while combining tradition with a forward-looking approach. It features a soft-touch grip for optimum handling, a marking system that indicates opening direction and toolbox contents from all relevant sides, plus an inlay that increases rigidity and clearly shows the position of parts of the tool.