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For this innovative design company working at the intersection between design and sustainability, Nascent created a bold, high-contrast brand identity that balances functional performance with high-impact graphic moments. They derived a simple graphic language from the brand concept summarized by the idea of "radical pop". Additionally, they articulated a vibrant color palette, created to express energy, warmth, and drive at the core of the business and to resemble the textures of their materials. A well-articulated balance between graphic rigor and vibrant expressiveness is at the heart of the SUPERNOVA identity.
London, United Kingdom