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NIVEA BEAUTÉ / Colour cosmetics


Discipline: Packaging

Discipline: Packaging

The NIVEA BEAUTÉ Beiersdorf brand has had a complete re-design in its brand logo and packaging. The design has concentrated on the main characteristics of the NIVEA brand and has established clarity and authenticity in the forefront as key values. The result is a recollection of the classical NIVEA container, without becoming nostalgic. The finish used, a mother of pearl metallic gloss look, is from nature. This is a “pearl” for organic beauty. The design connects the past with the future and is distinguished by a modern appearance.

Client / Manufacturer

Beiersdorf AG

Beiersdorf AG
Produktlinie Nivea Beauté
Hamburg, Germany


Bakic Group

Dieter Bakic Design GmbH
München, Germany

Dieter Bakic

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