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The NIVEA BEAUTÉ Beiersdorf brand has had a complete re-design in its brand logo and packaging. The design has concentrated on the main characteristics of the NIVEA brand and has established clarity and authenticity in the forefront as key values. The result is a recollection of the classical NIVEA container, without becoming nostalgic. The finish used, a mother of pearl metallic gloss look, is from nature. This is a pearl for organic beauty. The design connects the past with the future and is distinguished by a modern appearance.
Dieter Bakic Design GmbH