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Joico / Hair care


Discipline: Packaging

Discipline: Packaging

The bottle is characterised by a striking asymmetrical shape. The side edge line falls away from top to bottom towards the observer. This requires a special extrusion blow moulding process. Additionally, the embossed “Joico” brand element is integrated into the shape.
The thread for the fliptop cap is designed so that the opening is always to the front and at the same time prevents reversing. Further bottle headpieces are a foamer and a spray pump.

Client / Manufacturer

Joico Laboratories, Inc.

Joico Laboratories, Inc.
Arcadia, CA, United States


Bakic Group

DieterBakicEnterprises GmbH
München, Germany

Dieter Bakic

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