Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Joico / Hair care

Joico
Joico

Discipline: Packaging

Discipline: Packaging

The bottle is characterised by a striking asymmetrical shape. The side edge line falls away from top to bottom towards the observer. This requires a special extrusion blow moulding process. Additionally, the embossed “Joico” brand element is integrated into the shape.
The thread for the fliptop cap is designed so that the opening is always to the front and at the same time prevents reversing. Further bottle headpieces are a foamer and a spray pump.

Client / Manufacturer

Joico Laboratories, Inc.

Joico Laboratories, Inc.
Arcadia, CA, United States

Design

Bakic Group

DieterBakicEnterprises GmbH
München, Germany

Dieter Bakic

Go to profile