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This is an internal branding project featuring the company tokens (JDD Coin) and the brand store (JDD Store). The purpose is to share company values and philosophy with employees and improve their communication by creating internal communities. All employees can get JDD Coin from the company or coworkers and purchase brand goods at the JDD Store in the office. The unique experience connects employees to the brand. The JDD Coin and JDD Store allow employees to meet, talk, and share with coworkers in other departments and projects.