Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

XiaoXian Baijiu / Baijiu packaging

XiaoXian Baijiu
XiaoXian Baijiu

Discipline: Professional Concept

XiaoXian Baijiu
XiaoXian Baijiu
XiaoXian Baijiu
XiaoXian Baijiu

Discipline: Professional Concept

Baijiu is a kind of Chinese liquor in a small bottle. Like in the West, Chinese people also believe in gods, but have different words to call them, such as “Xian" (the Immortal). The product is named Little Immortal. In a Chinese language context, while reducing the seriousness of a god’s image, the friendly name signifies a sense of closeness to people. Heat-shrink matte wrap is used to cover the entire bottle, including the cap. After the process, the image of an adorable immortal will appear. His posture and flushed cheek signify the nature of the product. The shape of the container looks like a tumbler, a hint that Baijiu is a high-quality liquor that does not make one drunk.

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Yanzhi Brand Management

Shenzhen Yanzhi Brand Management
Consulting Co., Ltd.
Shenzhen, China

Design

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

Shenzhen Lingyun Creative Packaging
Design Co., Ltd.
Shenzhen, China

Xiongbo Deng

Go to profile