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Mi Watch / Smartwatch packaging

Mi Watch
Mi Watch

Discipline: Packaging

Mi Watch
Mi Watch
Mi Watch
Mi Watch
Mi Watch
Mi Watch

Discipline: Packaging

The packaging design of Mi Watch takes advanced technology as its design motif. The outer box shows the watch with a screensaver set to water ripples, a message of how time is like water, flowing quickly and that we must cherish it. The watch is not recessed into the pulp tray but instead rises up from the surface to appear like it is floating in the box.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xiaomi

Xiaomi Co., Ltd.
Beijing, China

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Design

Xiaomi

Xiaomi Co., Ltd.
Beijing, China

Creative Director: Lu Chen Graphic Designer: Jiangpeng Su Packaging Structure Designer: Zhizhuang Song

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