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SheDe·DaCheng / Baijiu packaging design

SheDe·DaCheng
SheDe·DaCheng

Discipline: Professional Concept

Qualified
for the Final Jury

SheDe·DaCheng
SheDe·DaCheng
SheDe·DaCheng
SheDe·DaCheng
SheDe·DaCheng

Discipline: Professional Concept

Qualified
for the Final Jury

The Chinese phrase Da Cheng is similar to the English “master”, referring to a person or object that excels in a certain area. In China, it is usually used as a title for great sages such as Confucius and Mencius. We therefore place the images of these great sages on the transparent container of the liquor through a surface polishing process. The design of a simple bottle with exquisite patterns makes the product look constantly appealing but at the same time not flamboyant at all. Additionally, the bottle is enclosed in an glass box in the shape of the bamboo slip enabling every consumer to feel the charm of Eastern culture at the first sight.

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Yanzhi Brand Management

Shenzhen Yanzhi Brand Management
Consulting Co., Ltd.
Shenzhen, China

Design

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

Shenzhen Lingyun Creative Packaging
Design Co., Ltd.
Shenzhen, China

Xiongbo Deng

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