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WuDu (Black Porcelain) / Liquor packaging

WuDu (Black Porcelain)
WuDu (Black Porcelain)

Discipline: Packaging

WuDu (Black Porcelain)
WuDu (Black Porcelain)
WuDu (Black Porcelain)
WuDu (Black Porcelain)
WuDu (Black Porcelain)

Discipline: Packaging

This packaging design is for a Chinese liquor made from five traditional Chinese herbal medicines that promote health benefits. The designers created illustrations of five totem animals as design elements for both the outer box and the bottle. These familiar images often look dark and scary, whereas these renderings and the elegant color palette give them a sense of dignity and mystery. The outer box resembles a drawer used to store traditional Chinese medicines, establishing a link to the medicinal function of the product.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Yanzhi Brand Management

Shenzhen Yanzhi Brand Management
Consulting Co., Ltd.
Shenzhen, China

Design

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

Shenzhen Lingyun Creative Packaging
Design Co., Ltd.
Shenzhen, China

Xiongbo Deng

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