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Mi Kids Sonic Electric Toothbrush / Children's dental care packaging

Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush

Discipline: Packaging

Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush
Mi Kids Sonic Electric Toothbrush

Discipline: Packaging

Mi Kids Sonic Electric Toothbrush features an interactive app-based brushing animation that teaches children good brushing habits. The packaging is a key component of the product, featuring cartoon elements and children's illustrations. The unboxing experience for children replicates the pleasure of reading a picture book or playing a game. Once open, the packaging has a second use as a game box, offering children a continued fun and interactive experience.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xiaomi

Xiaomi Co., Ltd.
Beijing, China

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Design

Xiaomi

Xiaomi Co., Ltd.
Beijing, China

Creative Director: Lu Chen, Packaging Designer: Yan Ni, Weijie Jiang Packaging Structure Designer: Zhizhuang Song

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