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Lovibond 30 / Beer packaging

Lovibond 30
Lovibond 30

Discipline: Packaging

Qualified
for the Final Jury

Lovibond 30
Lovibond 30
Lovibond 30
Lovibond 30
Lovibond 30

Discipline: Packaging

Qualified
for the Final Jury

Consumers are very likely to purchase a whole case of beer, but these are usually filled with identical bottles. The designers felt there was a missed opportunity in such a packaging approach for engaging with a younger consumer. This case of twelve bottles of beer features twelve unique bottle designs, adding an element of fun and interaction for the user. The designers also created a unique graphic design for the outer box to make it stand out on the store shelf and encourage a purchase.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Yanzhi Brand Management

Shenzhen Yanzhi Brand Management
Consulting Co., Ltd.
Shenzhen, China

Design

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

Shenzhen Lingyun Creative Packaging
Design Co., Ltd.
Shenzhen, China

Xiongbo Deng

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