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Consumers are very likely to purchase a whole case of beer, but these are usually filled with identical bottles. The designers felt there was a missed opportunity in such a packaging approach for engaging with a younger consumer. This case of twelve bottles of beer features twelve unique bottle designs, adding an element of fun and interaction for the user. The designers also created a unique graphic design for the outer box to make it stand out on the store shelf and encourage a purchase.
Shenzhen Yanzhi Brand Management
Consulting Co., Ltd.
Shenzhen Lingyun Creative Packaging
Design Co., Ltd.