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New Normal / Eyewear

New Normal
New Normal

Discipline: Product

New Normal
New Normal

Discipline: Product

These frames, the result of collaboration with product designer Jasper Morrison, question and redefine the ideal form of eyewear. Morrison has received high acclaim for creating products that blend into daily life and for realizing designs that continue to be cherished and appreciated over time. His attitude of exploring designs that better accommodate the user resonated with JINS' mission to "Create new standards," and resulted in this collaboration. Its result is the “ultimate basic” for the future – refined eyewear with an air of simplicity that can be worn by anyone.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

JINS HOLDINGS Inc.

JINS HOLDINGS Inc.
Tokyo, Japan

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Design

Jasper Morrison

Jasper Morrison Ltd
London, United Kingdom

Jasper Morrison

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