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Shài gǎng / packaging

Shài gǎng
Shài gǎng

The main purpose of our special project is to help young farmers create their own brand "Shài gǎng" with a series of visual packaging designs for marketing and promotion. The annual production of Taiwan flax is less than 10% of the local demand, which means that the manpower is insufficient, and it also represents the beginning of the decline of agriculture. Young farmers can’t rely on agriculture and leave home, causing the development of agriculture to gradually decline. We use the simple visual design to inject the flavor of Taiwan into this brand. Hoping that "Shài gǎng" can represent the area of Xigang and become its first aroma.


Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Cheng-Wei Huang,
Tainan University of Technology

Xuan-Ying, Chen,
Tainan University of Technology

Li-Hua, Huang,
Tainan University of Technology

Yi-Jun, Lai,
Tainan University of Technology