Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Loyalty Street 1645 / Poster series

Loyalty Street 1645
Loyalty Street 1645

Discipline: Professional Concept

Loyalty Street 1645
Loyalty Street 1645
Loyalty Street 1645
Loyalty Street 1645
Loyalty Street 1645

Discipline: Professional Concept

In 1645, the Manchu people from northeast China invaded Jiangyin in the province of Jiangsu, marking the end of the Ming Dynasty and the beginning of the Qing Dynasty. Upon entering Jiangyin, the conquerors required the Han people to cut their hair. Every inhabitant of Jiangyin refused. People stood back to back, protecting each other's hair for 81 days to resist. Ever since, the street where this occurred has been called Zhongyi or Loyalty Street. Now Jiangyin is planning to renew this area as a lively neighborhood for small shops and restaurants. The three posters document the cross-media branding for the revitalized district.

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Public Sector Government

Client / Manufacturer

Jiangyin Urban Construction

Jiangyin Urban Construction
Industrial Development Co., Ltd.
Jiangyin, China

Design

Hesse Design

Hesse Shanghai
Communication & Culture Co., Ltd.
Shanghai, China

Klaus Hesse (Design Director), Shen Tu (Design), Jiang Yi (Design), Jin Jiayao (Design Assistant), Liu Yao (Project Management)

Go to profile