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ACT4ITALY wants to solve Italian cultural and tourist SMEs (ACTs) liquidity crisis generated by the COVID-19 pandemic via a digital marketplace, and consolidate ACT4Italy future economic sustainability by expanding the services provided by the platform.
The digital marketplace consists in a web platform where ACTs can sell experiences at discounted prices as 15-months vouchers, gaining immediate liquidity. The access to the web platform is completely free, for both the ACTs and the consumers. The platform has been developed internally and it is already online.