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Mercato Circolare is an innovative startup with a social goal born to connect people, businesses and institutions, and to promote the circular economy through cross-media tools. It created the first app where users can buy from companies that operate according to the principles of the circular economy, that currently lists more than 500 circular companies and initiatives, mainly in Italy.
Keeping the business and cultural dimension together is the distinctiveness of Mercato Circolare: it aims at B2B / B2C connections but also at the civic engagement of people through serious games and interactive workshops.