Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Der Ring des Nibelungen / Branding

Der Ring des Nibelungen
Der Ring des Nibelungen

Discipline: Communication

Qualified
for the Final Jury

Der Ring des Nibelungen
Der Ring des Nibelungen
Der Ring des Nibelungen
Der Ring des Nibelungen
Der Ring des Nibelungen

Discipline: Communication

Qualified
for the Final Jury

The poster design aims to reflect a unique experiment in intercultural discourse: "The Ring of the Nibelung – Chinese Opera meets Musical Theatre“ is a German-Chinese co-production where Eastern tradition and Western myths collide and a new theatrical form emerges. The entry captures underlying concepts such as cultural exchange and the open-ended nature of artistic work, in imagery and use of typography. The user’s attention is attracted by foreign-seeming elements associated with Chinese culture, yet immediately diverted to the realms of movement. The poster design thereby shifts the focus away from isolated artifacts to an interactive process.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Minz GmbH

Minz GmbH
Berlin, Germany

Design

Simon Seidel

Simon Seidel
Berlin, Germany

Go to profile