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The “Esperanza” initiative was born from the effort and work of Rosalia Caballero and Antonio. They have been working for three years in Costa Esperanza neighborhood (San Martín, Buenos Aires) in the development of a new brand of bags. The artisan entrepreneurship grew significantly in the past year when they focused on making lesther purses. Leveraging on this decision and the improvement of the designs, they were able to promote the project in some prestigious fairs, such as “Feria de las Naciones”. They also invested resources improving their social media accounts beginning to sell their products through Instagram.