Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Nobody realizes that Germany has a gender pay gap of 21% - the 2nd largest in Europe. To highlight this, BVG created the Frauenticket (Women’s Ticket) - the world’s first ticket allowing women to travel for 21% less. On Equal Pay Day, BVG brought it to over 600 touch-points across Berlin and installed a special Women’s Ticket Machine in the city center. The machine used gender recognition technology to identify women and offer 21% discounted tickets - even yearly tickets. The ticket brought the pay gap discussion into global news on March 18th and became a platform for BVG recruitment - offering guaranteed equal pay for equal work.
Berliner Verkehrsbetriebe (BVG)
Instant Waves Media GmbH
Loft Tonstudios Berlin