Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

MIND THE GAP / Campaign for Equal Pay

MIND THE GAP
MIND THE GAP

Nobody realizes that Germany has a gender pay gap of 21% - the 2nd largest in Europe. To highlight this, BVG created the Frauenticket (Women’s Ticket) - the world’s first ticket allowing women to travel for 21% less. On Equal Pay Day, BVG brought it to over 600 touch-points across Berlin and installed a special Women’s Ticket Machine in the city center. The machine used gender recognition technology to identify women and offer 21% discounted tickets - even yearly tickets. The ticket brought the pay gap discussion into global news on March 18th and became a platform for BVG recruitment - offering guaranteed equal pay for equal work.

Client / Manufacturer

Plan.Net/ Serviceplan

SERVICEPLAN GERMANY
Munich, Germany

Go to profile
Client / Manufacturer

Berliner Verkehrsbetriebe (BVG)

Berliner Verkehrsbetriebe (BVG)
Berlin, Germany

Design

MEDIAPLUS GERMANY

MEDIAPLUS GERMANY
Munich, Germany

Design

Media Monks

Media Monks
Hilversum, Netherlands

Design

CuBird

CuBird
Instant Waves Media GmbH
Berlin, Germany

Design

Loft Tonstudios Berlin

Loft Tonstudios Berlin
Berlin, Germany