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Personal care products are 40% more expensive just because they are designed for women. At the same time they are 100% identical to the male equivalent - nobody knows about this. So we launched a care product that doesn’t hide the manipulation at all. A new moisturizer with a frontside for women and 40% less expensive backside for men. Two different designs, two different prices but the same inside. The moisturizer was launched in stores and an online shop. It made it to nearly every newspaper and TV station in Germany. With a huge debate about to buy the identical but less expensive man product versus paying for a pink design.
Verbraucherzentrale Hamburg e.V.